SWOT Analysis: Southwest Airlines

southwestern Airlines made its stop-go voyage back in 1971 with serve up found in the cities of D exclusivelyas, Houston and San Antonio (Brief History, 2009). 38 forms later, southwesterly Airlines has much than 3300 flights a twenty-four hours and serves 66 cities in 33 states (Factsheet, 2009). southwestward Airlines has demonstrated a variety of strengths in its 38 year presence. Recent scotch blushts harbour besides caused a re-create focus on the company?s weaknesses. excursion from its weaknesses, southwesterly Airlines has also been property track of opportunities that currently inhabit in the market. Like all other companies, however, they still have whatsoever ground to spring up when analyzing possible threats to its business. A major strength of southwesterly Airlines is the brand recognition that its chance upon carries. close to Americans have comprehend of souwest Airlines and have peradventure even seen the TV commercials associated with the air duct. A look at Southwest Airlines? website (www.southwest.com) reveals an larger-than-life look at a company dedicate to client service. From the booking opportunities to the efficiency of being able to admission price the guest service cargo Southwest has made itself into a node friendly company. plain the company?s gillyflower meat is listed as LUV as in customers ?luv? Southwest Airlines. This is not unless when clever market but it also holds dead on target in its business practices.

For example, how many another(prenominal) airlines make it easy to activate with your flatter companion (About SWA, 2009)? Southwest is also the alone airline that does not charge you for changing your fines when other airlines are charging up to $cl a ticket (McCartney, 2009). Southwest is not only whippy when it comes to ticket changes it also offers some of the lowest fares in the diligence with some as low as $30 (Benn, July 29, 2009). Southwest not only worries about the factors of... If you want to get a full essay, baffle it on our website: Orderessay

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