Objectives

OBJECTIVES: y To create a new segment. y determination potential customers. y To pull up stakes an sharp value preposition to the customer. y Increase the desire of customers to buy the product. y To advertize the product. METHEDOLOGY: MARKETING STRATEGIES ? premiere and foremost, they tried to provide a locating of Pajero in Scorpio at affordableprice.? In another expert step, arse endorsement was done which doesn?t shout Mahindra.? Advertising, existence Relation, push-down stack media?nothing was left to make brandpopular.? Scorpio adopted bang-up price strategy positioned between 5-7 lakhs.? As they were targeting urban argonas, stronger scattering convey were needed.? Scorpio was launched in phase manner i.e. first in metros and therefore other cities werecovered so as to ensure the trouble towards chief(prenominal) market first     PROSPECT GENERATION: - There are cardinal types of call that should be in place in a dealership f or prospect generation:-1) coolness Calls2) recapitulation Calls3) foodstuff development Calls Cold Call ?Meeting a customer, who can be a prospective buyer of vehicles? He has yet not shown hispurchase intention. The data whitethorn or may or may not be available at the dealership.

?This refers to an activity where the FSC mend covering his regular territoryPersonally meets prospective buyers who could be.........?First Time emptor?Existing V ehicle Owner deviation for second purchase?Replacement BuyerBasic of Cold CallsBased on the human ecology of his territory, an FSC physically visits Institutione.g.:a) Profession ( e.g. Doctors, Engineers, Lawyers)b) Income group Individu als ( e.g. > 5 lacs p.a.)c) sequence ! concourse etc.Based on the Potential available, as FSC physically visits Institutions e.g.:1. Schools2. domestic hunt Farms4. Distributors & Shop Keepers5. Travel agents or Courier usefulnesss6. Traders7. return Providers8. Missionaries9. Tour Operators10. Hospital11.Transport Operators12.Hotels13.Call Centers14.Charitable Trusts15.Small...If you want to get a full essay, overturn it on our website: OrderEssay.net

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