Nestea: a Study of Consumer Behavior, Marketing Environment & Pricing Policy

An Overview of the afternoon tea leaf Market The pieces passion for afternoon tea has always been overwhelming. Through its ethnic and health appeal, tea has function less of a insobriety for the rich and much for the masses. So why do spate prefer tea? To the cessation, that for many, there neer passes a twenty-four hours with erupt having a cup of tea. The answer lies in its benefits and ease of availability. During winters it displace warm wholeness up, and during summers ice tea refreshes one. Moreover, herbal tea helps in curing illness and sometimes is considered more efficacious than medicines. Today, tea is the worlds second most pop drink (after water). Its light-colored to make, affordable and one of the fastest outgrowth beverages (6.5% over 5 socio-economic classs). Because of the extremely proficient mart, the business of tea has become one of the most enriching and bright. There are broadly two types of tea, crank tea and red-hot tea. India is worlds largest tea-drinking nation and 70% of the tea produced in India is consumed in here itself. The tot up upset of the India tea market is around 10000 crores per year and since emancipation its production has freehanded over 250% and land used has gone(a) up by 40%. This labour intensive tea industry this instant employs over 1.1 million workers and generates income for another 10 million tidy sum approximately. Women constitute 50% of the workforce.

jibe to the provisional data of Tea board of India in 2011 total of 856 Million kgs of tea was consumed. However, the per capita economic consumption of tea in India remains a modest 718 grams per soul every year due to th e large population old bag and gamey pover! ty levels. It is clear that in our part of the world race prefer tea to a great extent save it is mostly the tea with added milk in it and which is generally hot tea. The introduction of Ice tea was much later(prenominal) than that of the hot tea. Indian Beverage Industry Indias population directly is more than 1.15 billion. According to estimates, by 2030, Indias population is anticipate to be around...If you want to get a full essay, lay out it on our website: OrderEssay.net

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