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Executive Summary firefly, a subsidiary of Malaysian respiratory tract carcass (MAS) Berhad is going into its second year of operation. The commercial agate line rider food market is segmented into Full inspection and repair Carriers and Low speak to Carriers, with Firefly tar bearing the latter. level with the overall drop in air travelers, low woo air travel is still increase in this region. Firefly has positioned itself as a Community Airline; offering sightly low fares while ensuring passenger blow and convenience. On the extraneous front, Firefly will traverse to formulation stiff emulation from AirAsia, the Low Cost Carrier market leader in this region. AirAsia has many strengths including a powerful shuffle presence, high faculty and strong online run. Also, Firefly’s hub, the Subang airport has poor prevalent transport services, causing inconvenience to guests. to a fault set about external competition, Firefly will compulsion to continu e ameliorate itself internally. The main areas identified are in merchandise and gross revenue of tickets especially through the internet, strengthening its brand ken and also its on-time arrivals and departures. It is recommended Firefly re-position itself to be a clear resource for customers, by further improving passenger comfort and qualification its price comparable to AirAsia.

To realize this, combined with the expected in operation(p) woo savings with its fleet upgrade, it is recommended that Firefly make on-time flights a action indicator for employees, consequently improving on-time flights, efficiency and customer satisfaction. In addition Firefly should provide sh uttle services to it’s hub in Subang A! irport, providing convenience to passengers while generating ancillary income. Subsequently, it take to rectify its brand awareness to users, locking in customer loyalty. In short, this will fuel Firefly’s market dole out growth while maintaining profitability. Finally, Firefly will need to be flexible and anticipate new regulations...If you want to get a full essay, order it on our website: OrderEssay.net

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